Role: Head of Design
I was responsible for design strategy and execution of all NEOU applications on iOS, Android, tvOs, FireTV, XBox, Watch OS, and Web. Services included:

• Design System
• User Flows
• Functional Specifications
• Prototyping/Testing
• Ads, Landing pages, Email Series
• Team management

Challenges
Speed to market was critical for the team when I joined weeks before their first product launch. My immediate task was to improve a broken experience and complete a UI redesign with just 3 weeks of development time left. Within that time, we successfully launched a vastly improved experience that the team was proud to release and iterate on.

I worked closely with the NEOU team to identify user groups, needs and pain points. We fleshed out a feature roadmap that would improve user engagement and expand content types to include curated collections. In less than a year, we outgrew the capabilities of the third party platform that hosted NEOU.

Solutions
Over the next 9 months, we set out to rebuild the experience on a new platform, delivering a seamless experience across all devices: smart watch, phone, tablet, computer and TV. The effort also included designing custom content and user management tools. To work at the speed needed, design worked in parallel with engineering teams to implement and problem solve in real time.

The NEOU app now includes a comprehensive onboarding series, personalized content recommendations, weekly activity goal setting/tracking, messaging channel with instructors/brands, guided starter and goal-oriented programs, fun challenges, gamification (achievements, leaderboard), gifting and more. The new NEOU was received enthusiastically when it launched in 2020.

The decline of group workouts during the Covid-19 pandemic exposed a gap in at-home fitness experiences – the need for community and personal connection. For NEOU’s ‘21 roadmap, I designed experiences for community-driven challenges where members can team up to compete against other teams and cheer each other on to completing programs/goals. I also designed NEO Us, a linked experience for live interactive group classes and private training sessions. (launching in Spring 2021)